Get a Ph.D. in People before your Next Meeting
The art of communication takes center stage in the bustling realm of tradeshows for the architecture, construction, furniture, textile, and wholesale industries. Engaging with your audience transcends mere words—it is a symphony of mediums, messages, and emotional intelligence, concepts deeply explored by some of the greatest minds of the 20th century: Ludwig Wittgenstein, Marshall McLuhan, and Daniel Goleman.
Don’t have a PhD in Philosophy, Communications or Emotional Intelligence?
Don’t worry.
Keep reading, and you'll be a doctorate honoris causa in connecting with people by the end of this article, whether you're walking into a meeting, walking the floor, or working a booth.
Prepare for your next meeting with us. Need help? Start a consultation today.
Beyond Headlines: Leaving the Mart for the Market and Exclusive Marketing Insights…
Harvard Business Review and Forbes recently shared valuable insights in their articles, “Put Marketing at the Core of Your Growth Strategy” HBR and “Appeal To Digital Natives With New B2B Marketing Strategies,” Forbes . But where do high-level marketing concepts leave us when it comes to implementing them daily, especially in the wake of industry titans like Steelcase making strategic moves by leaving the Mart?
Read our breakdown of insights into simple, actionable business strategies for the furniture, textile, and architectural product manufacturing industry.
We address challenges such as inconsistent sales performance, limited account growth, market entry challenges, transitioning to eCommerce trade initiatives, limited industry recognition, and long sales cycles with industry specific guidance below.
Top 3 Takeaways
Strategic Embrace of Marketing Drives Revenue Growth…
Understanding and Aligning with New Buyer Demands…
Growth Leadership and Modern Marketing Mastery…
Unlock A World of Furniture & Textile Tradeshows
Embark on a Grand Tour of the Global Furniture Scene: A Comprehensive Journey through the pinnacle trade shows that shape the textile and furniture industry.
Our list transcends the limitations of a Top 10 list.
Our endeavor is to be nothing short of a comprehensive list of the best in the world.
Whether you are planning to exhibit, a specifying designer, or a purchaser wanting to see the next best thing, this is your go-to guide to plan your work-hard-play-hard travel for the next 12 months.